Issue 01
High-Ticket Local Services
The $12,500/Month Phone That Nobody Answers
Why high-ticket contractors are hemorrhaging revenue before the first estimate.
Read Briefing
A low-frequency newsletter sharing what we observe about website conversion, lead generation, and the small details that tend to make a measurable difference for local service businesses.
No hype. No "10x your revenue" promises. Just honest observations from working on real websites — shared so you can decide what applies to your situation.
Unsubscribe anytime. No questions asked.
Each issue focuses on one or more of these categories. The goal is to share something useful — not to fill your inbox.
Things we notice while auditing and rebuilding websites for service businesses. Patterns that show up repeatedly — like where visitors tend to drop off, which page elements get ignored, and what small changes tend to shift behavior.
Specific observations about what affects whether a website visitor takes the next step — calling, booking, or filling out a form. Not theory. Just what we see working and not working in practice.
Recurring issues we encounter across service business websites — things like buried contact information, unclear value propositions, slow mobile load times, and CTAs that don't match the visitor's intent. Shared so you can check your own site.
Lessons from actual website projects — what we tried, what worked, what didn't, and why. No cherry-picked wins. Just honest reflections on the process of improving how a website converts visitors into customers.
Issues go out when there's something worth sharing — not on a rigid schedule. Expect roughly one to two emails per month. Quality over frequency, always.
Each briefing explores a specific conversion pattern in a specific industry. Read them to get a sense of what the newsletter covers.
Why high-ticket contractors are hemorrhaging revenue before the first estimate.
The hidden cost of consultation no-shows and slow booking flows in aesthetics.
How boutique properties surrender margin to booking platforms they could bypass.
Why wellness practices lose high-value patients at the research stage, not the treatment stage.
Across every industry, the #1 revenue killer isn't price, quality, or competition — it's response time.
This newsletter is educational. It does not contain testimonials or performance claims.
The insights shared are based on observations from working on service business websites. They reflect patterns we've noticed, not guaranteed outcomes. Every business is different, and what works in one context may not apply in another.
We don't use subscriber emails for anything other than sending the newsletter. We don't sell or share email addresses. We don't send promotional sequences or automated sales funnels.
If an issue ever feels like it's not providing value, the unsubscribe link is at the bottom of every email. No guilt trips. No "are you sure?" screens. One click and you're out.
We share observations, not client success stories.
Subscribing doesn't trigger a sales sequence.
Your email stays with us. Period.
If the newsletter helps, great. If it doesn't, unsubscribe with one click — no hoops, no guilt, no follow-up asking why you left.
One to two emails per month. Practical insights only.
No spam. No sales sequences. Unsubscribe anytime with one click.